Dec 20, 2021
Customer centricity is great but 12 months of research and design up front is disastrous. Its very slow, very expensive and is very siloed.
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Who said research should take 12 months? Please note that you made up an ugly example (12 months of disastrous siloed research) and then pooped on it for being the example you made up. Try making up are example of when research takes a good amount…
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If your team is taking 12 months to research and design and siloed to boot then the problem isn't your research and design team. The problem is your hiring team for bringing onboard the wrong people.
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12 months of research...? I would advise you to look into design sprints.
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